The other day I was looking through the new advertisements made by AT&T. It is hands painted and positioned to represent different countries while holding an AT&T phone.
Check them out here.
Each one represents a different country to show how AT&T covers the nation, not just the US. There are so many of them, as you can see here, but none of them were for the United States. But then I started to think about what the one for the US would even look like. Unlike France that has a known image like the Eiffel Tower, we don't really have one defining structure.
Some ideas I thought of to represent America...
-The Statue of Liberty
-A baseball scene, as baseball is "America's Pastime"
-A bald eagle
-The White House
-The Capital Building
These were all I could think of for uniquely American symbols. That is probably why AT&T didn't include America in the campaign. Also, the audience is directed towards Americans and showing them the international side, so maybe some "American hands" were not needed to effectively draw consumers.
Those are great ideas, Dani! I think another classic American image would be one of a barbeque or the flag. I also think a reason there are no American hands is because today, images of our liberty and country may be mundane to the average American consumer.
ReplyDeleteHey Dani,
ReplyDeleteI think this is a really interesting and thoughtful post! I responded to it by looking at the campaign through a different lens on my blog.
Link: http://annabanana127.blogspot.com/2011/06/hands-of-how-we-view-world.html
Check it out- you inspired it!